Some brands are turning away from larger media agencies in favor of smaller, independently run shops. Plus, licensing sports content is Reddit’s next revenue diversification play.
The post Big Brands Pivot To Indie Agencies; Sports And Digital Drive Record Growth For NBCU appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs