Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as...
Breaking
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the...
I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping...
In this episode of The Speed of Culture, host Matt Britton sits down with Gita Rebbapragada, chief operating officer of...
Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. ...
Newshub looks set to close at the end of June, as part of a proposed restructure of its struggling owner...
Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout...
AUCKLAND, Wednesday: The Effie Effectiveness Breakfast is back – with Master of Advertising Effectiveness programme director James Hurman at the...
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests...