Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically...
BtoB
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers...
B-to-b marketing has been around for well over a century, as exhibited by Omnicom's dedicated b-to-b shop Doremus+Co, which celebrates...
CANNES, France -- For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market...
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No...
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're...
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool...
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes...
The need for brand building in the b-to-b sector has never been as in demand as it is today. Some...