Dentsu has hired Jeffrey Bustos to build out the agency's analytics practice for retail media. Bustos is joining as SVP...
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For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability...
The measurement market is going to get a bit more crowded. Ad fraud detection and verification company HUMAN announced Wednesday...
The controls and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising –...
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spelling “New” Without News Online news revenue is...
On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a...
The team at OMD, TBWA\NZ and Go Media have come together to deliver a unique out of home special build...
The team at OMD, TBWA\NZ and Go Media have come together to deliver a unique out of home special build...
Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate...