Where can sports brands find new global audiences and revenue growth beyond their core fans? To quote EA Sports' long-running...
Building
Performance marketing achieves immediate but often short-term results, which is the secret to its increasing prominence over the past decade....
The cross-platform measurement gauntlet has been thrown down. On Wednesday, Comscore announced plans to launch Comscore Everywhere, a cross-platform measurement...
With a love of math and science at an early age, followed by a fascination with storytelling, Elizabeth Del Valle...
In 2006, Xbox and agency partner McCann created a campaign that was not only one of the best in video...
This year, New York Magazine has tackled ambitious journalism from millions of women who are leaving the workforce to America's...
Hulu's upcoming series Only Murders in the Building may have been a very different show had Steve Martin, Martin Short...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
In a world where companies can partner with agencies to forge influencer relationships, does it make sense to reach out...
While most would find changing roles and marketing strategies during a pandemic challenging, Away's CMO Selena Kalvaria saw it as...