Following competitive pitches, Mango Communications has won two new business appointments this month – Kiwi Property and Winstone Aggregates. This...
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GroupM has announced Choreograph – a new global data company that brings together the specialist data units of GroupM and...
As President of Microsoft US, Kate Johnson's day-to-day is focused on driving commercial transformation within Microsoft's largest sales subsidiary. But...
The always volatile digital advertising market seems to be on an upswing as large publishers are seeing dollars return after...
Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its...
This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe? Adobe once avidly pursued digital advertising,...
In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20...