Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its...
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This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Violation Rate To demonstrate that it can be effective...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Happened, Adobe? Adobe once avidly pursued digital advertising,...
In 2001, Shake Shack started out as one hot dog cart in Madison Square Park, but over the last 20...
A Māori and Pasifika-led TVC encouraging Kiwis to shop small has just gone to air for New Zealand’s first Small...
Dentsu is simplifying its business in New Zealand by bringing together several of the network’s capabilities under a single go-to-market...
Bucking the consolidation trend, creative ad tech company Polar is spinning out its buy side-focused programmatic offerings into a standalone...
Each spring, Women's History Month prompts brands to chime in on the movement toward a progressive, inclusive and non-discriminatory view...