Less than a year after Fox Corp. acquired free, ad-supported streamer Tubi, executives are pointing to growth at the streamer...
Business
Cartology New Zealand, Countdown’s new stand-alone retail media business, has launched with a focus on connecting with customers at the...
While clients found reasons to review media agency relationships toward the end of 2020, they seemed less likely to rethink...
Amazon CEO Jeff Bezos is not one to pass up a good deal--or leave anything to chance. In fact, former...
After Microsoft determined that using the Verizon Media supply-side platform (SSP) for its display inventory increased CPMs in September, it...
Retailers like to say there was no playbook for 2020, and that's certainly true of Walmart. At CES 2021 this...
The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO...
Waze kicked off an initiative to bring more information on small and midsized businesses to its navigation application prior to...
In October, Mozilla, the nonprofit organization behind the Firefox browser, launched a marketing campaign to “unfck the internet,” because, well,...
As the global aviation industry begins to take flight again, U.S. airlines are starting to get creative about keeping their...