March 7, 2021

Programmatic

In a world where nearly everyone is always online, there is no offline.

Verizon Media Wins Microsoft Display SSP Business From AppNexus

After Microsoft determined that using the Verizon Media supply-side platform (SSP) for its display inventory increased CPMs in September, it officially switched – the companies said Thursday – making Verizon Media its primary SSP for MSN and Outlook inventory across nine markets, including the United States. The switch validates the work Verizon Media has doneContinue reading »

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