Social media companies don't want to be called "social media" anymore. Plus: Claritas has hired Jefferies as a banker and...
Buyer
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...
Going cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you...
Google’s protestations about TrueView's media quality aside, two questions remain: Why is any of this happening, and why is change...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SP-Oh, It’s On Call it supply-path optimization, transparency...
Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust? New forecasts from Dentsu, WARC and...
Infiniti U.S. is leaning into the feeling of chaos underpinning prospective luxury car buyers' lives in a short film promoting...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on...