Topics that data-driven advertisers care about are reaching the C-suite in retail earnings reports. From retail media revenue to first-party data projects, retailers are undergoing transformation for a more digital future. And when you compare Macy’s to Best Buy to Allbirds to Target to Express, it turns out retailers have a lot in common after… Continue reading »
The post The Big Story: Retail Media Rundown And Nielsen’s Buyer appeared first on AdExchanger.
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