Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And...
Buyers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Detective Work A pox on the ad tech...
While the writers strike is dampening this year's splashy TV upfronts, media buyers have reason to celebrate. Buyers in the...
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart....
With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this:...
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories....