With screens omnipresent in modern life, the digital out-of-home (DOOH) advertising channel continues to see growth. One reason for this:...
Buyers
Ad industry veteran and event stage mainstay Amanda Martin is taking on a new role as Mediavine’s SVP of partnerships...
Paramount released an initial template for TV publishers and advertisers with guidance on how to use new video currencies. The...
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in...
Despite the IAB Tech Lab's clear specifications, 33% of contextual SDA signals and 75% of user SDA signals fail to...
Buyers already have access to the same information from the same trusted third-parties that publishers use to define Contextual Categories....
Corners of ad tech are having another rough few weeks. Supply-side platform EMX filed for bankruptcy. The following day, Yahoo...
Yahoo is shutting down its supply-side platform and pivoting its ad-tech business to focus on its demand-side platform, CEO Jim...
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are...
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with...