Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The B2B CDP? Dun & Bradstreet has agreed to...
BuzzFeed
BuzzFeed thrives on using data to inform its advertising programs, social strategy and editorial.But its cookie-dependent data-management platform (DMP) had...
BuzzFeed is in the midst of a transformation from a fast-growing startup to a sustainable digital media company, with Chief...
McCormick, the 130-year-old seasoning manufacturer, worked together with BuzzFeed’s food publication Tasty to co-develop Tasty-branded seasonings.For BuzzFeed, selling co-branded products...
While some of digital media’s biggest stars and flashiest names make big cuts to make their businesses profitable, others are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week...
BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in...
Find Your Brand VoiceVoice strategies are table stakes for some brands as voice-activated devices proliferate in US homes. Despite little...
One year after first launching programmatic ads, BuzzFeed is doubling down with BuzzFeed Exchange, a formal expansion of its programmatic...
The Plateau ProblemDigital publisher Vox is set to miss its goal of $200 million in revenue this year by more...