Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent. The...
Cadent
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel. The...
EMX’s SSP tech will supplement Cadent’s Aperture Platform. Adding EMX will bring in more sell-side content curation capabilities and augment...
With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting...
Jamie Power has been in addressable TV since the early days.After working her way up through the agency world as...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...
Zach Rodgers and Allison Schiff contributed. Comcast is looking to enhance its targeted advertising business by acquiring more ad tech...
Cadent has launched what it says is the first national platform for addressable TV advertising.The aptly named Advanced TV Platform...