All of Cadent's SSP’s CTV supply paths are now direct; Netflix is thriving on repurposed YouTube content; and the Washington...
Cadent
On Tuesday, TV advertising company Cadent announced the acquisition of VuePlanner, which specializes in contextual advertising and media planning for...
Advanced TV advertising company Cadent announced plans to drop $ 324 million to acquire the performance marketing company AdTheorent. The...
The private equity firm Novacap acquires advanced TV advertising company Cadent, which is now setting its sights on omnichannel. The...
EMX’s SSP tech will supplement Cadent’s Aperture Platform. Adding EMX will bring in more sell-side content curation capabilities and augment...
With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting...
Jamie Power has been in addressable TV since the early days.After working her way up through the agency world as...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul...
The two minutes of television inventory sold by multichannel video players (MVPDs) – which can be made addressable by targeting...
WarnerMedia’s farewell to the OpenAP Consortium Friday was inevitable.The writing has been on the wall since February, when AT&T’s $85...