With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting capabilities. On Thursday, advanced TV platform Cadent announced a partnership with Tunnl, a data provider that gathers audience data from a combination of national consumer and voter files and through a quarterly survey of 5,000… Continue reading »
The post Cadent Is Bringing ‘Issue Advocacy’ Segments To TV appeared first on AdExchanger.
More Stories
DoorDash and Live Nation ANZ announce three year partnership
Nielsen survey show magazine audiences on the rise
Google Dodged a Breakup, but Experts Say Alternatives Are Misdirected