With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting capabilities. On Thursday, advanced TV platform Cadent announced a partnership with Tunnl, a data provider that gathers audience data from a combination of national consumer and voter files and through a quarterly survey of 5,000… Continue reading »
The post Cadent Is Bringing ‘Issue Advocacy’ Segments To TV appeared first on AdExchanger.
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