On Tuesday, video advertising platform Pixability launched its own agentic product, which will help marketers more quickly identify and target...
Segments
Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on...
With the midterm elections coming this November, cable distributors are starting to think more deeply about enhancing their audience targeting...
Enthusiasm for entertainment exists on a spectrum, from casual to obsessed. Fandom, an entertainment, movie, TV show and culture site...