The Trojan Horse In The Living Room

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. Between Cambridge Analytica and Facebook, the impending murky chaos of the General Data Protection Regulation (GDPR) and the random data breaches and straight-up malfeasance from any number of companiesContinue reading »

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Six-Second TV Ads: Little Ripples And The Potential Redemption Of Frequency

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, media director at Caffelli. So, can I ask an open question about the six-second TV spot? I know both networks and advertisers have been playing with them over the past year, and IContinue reading »

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Media Planning Without Fear In 2018

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Noguchi, media director at Caffelli. Media people, what are we going to get out of 2018? What are the battles we’ll choose to engage in, and why? I reallyContinue reading »

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