Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No

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When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage theContinue reading »

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