Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store's perimeter--a trend that meant many people were...
Case
In April 2020, as the Covid-19 death toll surpassed half a million and the country wrestled with uncertainty, confusion and...
In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids....
Native advertising is hardly new. Companies like TripleLift, which created the category of programmatic native, are now in their awkward...
The best way for a brand to devise a company-wide policy for using generative AI responsibly is to get in...
If there’s one thing that makes advertising measurement consultant Andrew Covato roll his eyes and shake his head, it’s the...
In this episode of Yeah, That's Probably an Ad, presented by Ally, community editor Luz Corona sits down with Andrea...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Excuses, Excuses Performance marketers blame two scapegoats for recent...
Businesses know they need to be on LinkedIn to find employees and interact with other companies. But it hasn't necessarily...
Disney announced the availability of combined Disney+ and Hulu ad campaigns for brands in the US during its fourth annual...