Kantar has revealed the results of its global Creative Effectiveness Awards, recognising the most impactful ads of last year, as...
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Twitter allows businesses and other professionals to switch to a business account, which gives them access to new features. When...
As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media...
The customer data platform (CDP) craze isn’t over yet. The CDP startup Amperity raised $ 100 million on Tuesday at...
The 1990s kids who grew up watching Bill Nye the Science Guy during its five-season run will easily recall his...
Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the...
CDP acquisitions are a bit like snowflakes, no two have been quite alike, at least not so far. Cloud communications...
Wouldn't it be nice if you could do something to counteract environmental degradation, just by sitting around and enjoying a...
This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ...
This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment and...