"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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The National Retail Federation (NRF) projects holiday sales in the U.S. will increase 8.5% to 10.5% to as much as...
It's not unusual for a company to pepper its regular customers with emails about promotions, new offerings and other tidbits...
Trust, But DoubleVerify DoubleVerify is dropping $ 150 million to acquire OpenSlate, another ad verification and analytics company. OpenSlate is...
Roku is proving it's still the biggest connected TV player out there, hitting 56.4 million active accounts in the third...
For special event supplies retailer Party City, Christmas comes early every year. That's because its biggest holiday is Halloween, and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deliver Or Delay The global supply chain crunch is...
"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written...
When Dunkin' and Bark, the company behind the BarkBox subscription service, launched a co-branded line of dog toys last summer,...
Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has...