The Weather Channel has found a new CMO. Fred Bucher has been named svp and CMO of the network, parent...
Channel
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on...
The Weather Channel and AMC Networks said Tuesday they have joined OpenAP, where national broadcasters can provide targetable audiences for...
An IAB report on COVID-19’s impact on ad pricing, released Thursday, found that the impact of sell-side CPM declines vary...