As the owner of brands such as Pepsi, Mountain Dew and Gatorade, PepsiCo's core focus across its marketing is to...
Channels
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a...
There is no shortchanging the complexity of today’s media industry or the impact that the ever-expanding range of choice has...
The latest campaign from McDonald's in Romania centers around a young Chess prodigy that owes a debt to the character...
Music and culture publisher Warner Music Experience (WMX), which functions as the editorial division of Warner Music Group, launched three...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first...
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers...
Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub,...