Brands Lean On New Attribution Tech – Just Don’t Call It MTA – As Budgets Split To New Channels

A rose by any name will smell as sweet, sure. But attribution by any name doesn’t work the same. Marketers are trying to figure out how their ad budgets are actually working for them. Just don’t call it multitouch attribution (MTA). Or perhaps don’t call it attribution at all. Madan Bharadwaj, Co-Founder and CTO of… Continue reading »

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