Analysis of over 500 prompts on ChatGPT found that Open AI is starting with a conservative approach to ads on...
ChatGPT
Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance's difficult week. The post Influence,...
It's official: ChatGPT has launched ads and the test will expand in the coming weeks. But don't ask the LLM...
For some brands, ad testing starts as early as February 6. Adweek Feed
Advertisers are still figuring out what value ChatGPT's ads may offer. Are LLMs the next frontier for search, or a...
ChatGPT's initial ad rollout didn't come as a surprise. Now, advertisers are figuring out how to make the most of...
OpenAI will start testing ads in ChatGPT’s Free and Go tiers, letting users interact with sponsored products while keeping subscriptions...
ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection...
Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and...
Media expert Antony Young rounds up media news from beyond Aotearoa in a regular column for StopPress. This week: As Thanksgiving draws closer, retailers...