Cheddar bought Rate My Professors from Viacom on Thursday, and Cheddar CEO Jon Steinberg isn’t just thinking about access to the college-aged audience. He liked that Rate My Professors helps students navigate college course selection. “We need to be in the direct-to-consumer business, where users are doing something other than consuming media. I wanted us
The post Cheddar Bought Rate My Professors Because It’s A Utility, Not Media appeared first on AdExchanger.