Cheddar Looks To Enhance Ad Capabilities Following $200M Acquisition By Altice USA

 Altice USA said Tuesday it will buy the digital news company Cheddar for $200 million. The deal is subject to regulatory approval before it closes. Founded in 2016 by former BuzzFeed exec Jon Steinberg, Cheddar broadcasts live news 19 hours a day through its two networks, Cheddar Business and Cheddar News. Since then, Cheddar hasContinue reading »

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Paywalls And Layoffs: Media CEOs Reflect On The Publishing World’s ‘Radical Resizing’

BuzzFeed, Verizon Media and Gannett all had layoffs this week, as the media business struggles to find its way in a digital climate. Over 1,000 jobs went away. BuzzFeed laid off 200 people (15% of its staff), Verizon Media laid off 800 people (7% of its staff) and Gannett laid off more than two dozenContinue reading »

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How AT&T Completes Cheddar’s ‘Journey’ Into Every OTT Skinny Bundle In The Country

Cheddar CEO Jon Steinberg will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 23-24. AT&T began rolling out Cheddar across its video platforms DirecTV, DirecTV Now and U-verse TV last month. Cheddar has also broadened its reach on other media over the last few months. AT&T announced the Cheddar deal just days after Axios reported thatContinue reading »

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Cheddar Bought Rate My Professors Because It’s A Utility, Not Media

Cheddar bought Rate My Professors from Viacom on Thursday, and Cheddar CEO Jon Steinberg isn’t just thinking about access to the college-aged audience. He liked that Rate My Professors helps students navigate college course selection. “We need to be in the direct-to-consumer business, where users are doing something other than consuming media. I wanted usContinue reading »

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Dailymotion Programs A New Programmatic (And Publisher) Strategy

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The French video platform Dailymotion is a fraction of Google’s size – YouTube’s 1.5 billion-plus monthly viewers dwarf Dailymotion’s 300 million. But scale isn’t stopping the company from repositioning its platform to woo US advertisers and publishers from the dominant video-sharing site. Breaking into a video market ruled by streaming video services such as NetflixContinue reading »

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