The ‘Publisher-As-Platform’ Era

AdExchanger |

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck, vice president of data and programmatic solutions at Meredith Corp. With Facebook and Google taking two-thirds of every digital dollar, publishers have had to grow, maintain scale and accelerate innovation to stayContinue reading »

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