Is Header Bidding A Frankenstein’s Monster For Buyers?

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Bell, senior director of product, inventory, at TubeMogul. Dr. Frankenstein meant well. We all know the story: The young doctor discovers a secret technique to animate the lifeless. However, the creature built byContinue reading »

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