Google's penalties were pretty lenient; brand crossovers may have gone too far; and why so many ad tech leaders are...
Chrome
In a landmark antitrust case, Judge Amit Mehta limited Google’s search monopoly, blocking exclusive deals but keeping Chrome intact. Adweek Feed
The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require...
Damned if you deprecate, damned if you don’t. In July, after four years of Sturm und Drang, Google announced it...
Last week, before Google dropped the news that it’s not dropping third-party cookies, I was a guest on publisher consultant...
Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has...
When Google announced its plan to remove cookies from Chrome, whispers of an apocalypse echoed across the ad industry. Many...
Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee...
Deer fight with their antlers. Fencers cross swords on piste. Boxers unleash their fists in the ring. Engineers do battle...
The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use...