The Federal Trade Commission published a blog post last week warning companies that using a data clean room isn’t some...
Clean
While the first week of October marks the high stakes homestretch of the 2024 presidential election, all three evening news...
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate...
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates. The post Netflix Gets Into...
Disney expands its audience graph and clean room tech to Latin America, marking the first time it's available outside the...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Go To Your Clean Room...
If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel...
Clean rooms are one of the buzziest technologies in the advertising industry. Sparked by a need to activate first-party data...
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference...
Data clean rooms are becoming an important part of how agencies analyze and use data. The most basic definition of...