The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent...
Clean
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how...
The question “How do you define a data clean room?” no longer has a subjective answer. The post IAB Tech...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads In The Clouds Amazon Advertising and AWS...
This year, 80% of advertisers who spend more than $ 1 billion annually on media are expected to use data...
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
Data clean room companies, which help publishers securely match their audience's first-party data with that of marketers, are aiming to...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: Mr. Clean Room appeared first on AdExchanger....
Pinterest is launching a new data clean room with LiveRamp to help drive incremental sales, with Albertsons onboarding as the...
Clean rooms are all the rage – everybody’s talking about them. But even the most sophisticated brands are early in the...