Recently, I gave ChatGPT, OpenAI's artificially intelligent content creator, the following prompt: "Write a five-sentence paragraph about what ChatGPT means...
CMOs
Kristyn Cook has never served a day as a company's chief marketing officer. When she assumes that role for State...
In a landscape where CMOs are dealing with reverberations from the pandemic, a looming global recession and widespread geopolitical upheaval,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Go-To-Marketer Plan Marketers are getting thirstier, The Wall...
Soaring energy bills, squeezed interest rates, a cost of living crisis and global geopolitical uncertainty are having a significant impact...
By Anders Pilgaard Andersen, senior vice president, general counsel, Adform Recent decisions by multiple EU data protection authorities signal the...
By Greg Sobiech, CEO & Founder, DELVE When first-party data became the center of every marketing conversation, every CMO I...
One of the most important things I've done as an executive is to relentlessly focus on understanding the customer, even...
Last week, five chief marketers made their exits, including Walgreens' Patrick McLean, IBM's Carla Pi?eyro Sublett, TikTok's Nick Tran and...
There's no denying that the CMO role has been--and will continue to be-critical in driving a brand forward. It's the...