In its first major brand campaign under chief marketing officer (CMO) Kate Rouch, OpenAI is getting in front of college...
College
Since the first NIL-driven March Madness in 2022, brands occasionally pull a whole bunch of college athletes onto their sports...
Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption....
AT&T had no shortage of sports sponsorships it could've used to debut its new consumer guarantee, but the College Football...
The minority population (better described as the "emerging majority") currently makes up 42% of the U.S. population and is expected...
Bubble Skincare has earned a coveted spot in the skincare routines of Gen Z and Gen Alpha with its colorful...
Nick Saban isn't a cranky, wisened college football coach; he just plays one in Vrbo ads. More than a year...
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio...
The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new...
It's nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the...