When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast...
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Chatbots may undercut the value of onsite ads. Adweek Feed
OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $ 12-billion-plus deluge in political advertising has priced brands...
CANNES, France--Eight months after tech giant Globant acquired Gut, ADWEEK's Breakthrough Agency of the Year, the digital consultancy is making...
Equativ, a supply-side platform headquartered in Paris and New York, is acquiring Sharethrough, another SSP with a strong North American...
Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers....
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the...
Mars Petcare's Sheba is offering some adorable counter-programming to March Madness by enlisting eight felines with huge TikTok and Instagram...
HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel...
R?my Martin, a nearly 300-year-old French cognac brand, is pursuing cultural relevance during a game that has historically strengthened America's...