Digital-native brands are racing to break free of their social media roots to reach a broader base of US customers. For many brands, this means betting big on sports. Not sports gambling, mind you, but tapping into the power of US sports fandom to boost business growth. And, in keeping with their data-driven ethos (and […]
The post Liquid I.V. Sponsors A Formula 1 Race As DTC Brands Compete For Sports Fans appeared first on AdExchanger.
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