AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium.ComScore CEO Bryan Wiener...
comscore
ComScore said Monday that it has appointed Bryan Wiener as CEO, who previously served as executive chairman of Dentsu digital...
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated...