By Ben Kneen, Senior Director, Product Management, Xandr The identity world is fragmented. The death of the third-party cookie is...
concerns
The pandemic's easing in the U.S. is poised to release pent-up consumer demand--but a vague unease is also emerging as...
Google will not make FLoC-based cohorts available for testing in countries where GDPR and the ePrivacy Directive are in effect....
Even though The Weather Channel’s advertising business remained strong during the pandemic, relying on advertising alone is risky for a...
Various Covid-19 vaccines are here, and people have concerns, opinions and questions. To educate Americans about the effectiveness and safety...
Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by...