June 15, 2021


In a world where nearly everyone is always online, there is no offline.

Lincoln Financial’s Brand Repositioning Focuses on Consumer Confidence Concerns

The pandemic’s easing in the U.S. is poised to release pent-up consumer demand–but a vague unease is also emerging as jitters about the economy replace coronavirus concerns. Sensing the new mood, Lincoln Financial, an insurance firm formed in 1905, has launched a branding campaign aimed at reducing the trepidation about money occupying consumers’ minds. The…
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