Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with...
Consent
Here’s the old news: Chrome cookies are (eventually) going away. Here’s the new news: Only some cookies are going away....
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for,...
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Consent String Theory appeared first...
Consent is becoming one of the most important requirements in online advertising – and InMobi wants to help publishers collect it....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Race Against The Clock Netflix held its first-ever upfront...
When you combine ad tech integrations, in all their messy complexity, with data privacy laws like GDPR, the stakes for...
Ad tech companies manage billions of advertising bids across thousands of publishers in a matter of milliseconds. So, when a...
Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
“This year is going to be a big one for the ad tech industry from a privacy perspective," says Joe...