Is The IAB’s Consent Framework In Trouble?

The IAB Europe’s GDPR Transparency and Consent Framework – which many ad tech companies now depend on to pass user consent strings – could be on shaky legal ground. On Nov. 9, France’s data protection authority, the Commission nationale de l’informatique et des libertés (the CNIL), issued a warning against a small French ad tech company calledContinue reading »

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CMPs Bring Up CPMs: Mediavine Study Finds 52% Increase

Publishers who use a consent management platform (CMP) saw CPMs rise 9% and fill rates go up 5% post-GDPR, according to analysis of publishers using Mediavine, which manages ads for thousands of sites. Meanwhile, publishers who didn’t use a CMP for their European Union traffic saw CPMs dive precipitously. With no targeted ads, CPMs fellContinue reading »

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