Bayer has hired Samantha Avivi as chief marketing officer of consumer health for its North America division. She will replace...
Consumer
As marketers, we are to have a pulse on culture, the latest trends and chatter occurring around our consumers. But...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network To Get Work Google has made a...
Over the past decade, the automotive industry has changed dramatically. First, it was the rise of electric vehicles, but now...
With the rise of signal loss, Qloo expects more advertisers to develop a taste for its AI-powered recommendation API. On...
As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape...
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections...
Going cookieless? Not a problem, right? Dear advertiser, are you collecting first-party data and upgrading your contextual strategy? Do you...
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge...