Sam Walton, founder of Sam's Club and Walmart, famously once said, "There is only one boss: the customer. And he...
Consumer
Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state...
One company in the letterbox marketing space has decided to grab the ‘bull by the horns’ and drive home a...
For nearly two centuries, The New York Times has been building a legacy as a company with its finger on...
Tying ad spend to conversions by making ads actionable is one sure way to measure ROAS more effectively. To that end,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no...
In this episode of Brave Commerce, Michal Geller, president of ecommerce and digital at Newell Brands, joins hosts Rachel Tipograph...
What are the fastest-growing consumer trends, and how will they shape our world? These questions launched The Speed of Culture...
Personalized marketing is a proven way for brands to catch consumers' attention; after all, 62% of consumers expect personalized ads....