While Google’s recent decision to extend the life of third-party cookies for another year didn’t come as much of a...
Consumer
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Can’t Spell “Bad” Without … An ad platform seems...
Driving over two-thirds of customer loyalty, companies are increasingly recognizing the power of the consumer experience as a brand differentiator....
President and chief customer officer of Neiman Marcus Group, David Goubert, is responsible for creating uniquely personalized experiences for the...
AUCKLAND, Tuesday:JCDecaux New Zealand has released the results of its latest IRIS audience research, which reveals consumers are scrutinising FMCG...
TikTok teamed up with customer intelligence and experience design consultancy Material on research to help define its role in the...
Snap Inc. teamed up with the Magna Media Trials proprietary research offering from Magna on The Augmented Reality Playbook: Understanding...
Targeting the right audience is every brand's top priority. But when's the last time your marketing team evaluated what the...
Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits...
Twitter general manager of consumer Kayvon Beykpour revealed three promotions in his department, internally known as Bluebird, via tweet. Jay...