Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent...
context
Today, Latinos make up nearly 20% of the current U.S. population. They’re also the future of America. Almost 30% of...
A podcast interview withJohn SnyderCo-FounderGrapeshotKeyword blocklists are blunt instruments, and yet they persist in programmatic media buying. For a brand...
Privacy and data security aren’t just legal issues – there’s a direct connection to the customer experience. But marketers often...
A click can only tell you so much. Say someone clicks on a webpage 10 times in a row. That...
"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. ...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by...