“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Andrew Frank, VP distinguished analyst at Gartner. As yesterday’s cross-domain tracking methods fade into history, the entire digital ad community is casting around for a suitable replacement – and marketers trying to navigate through the… Continue reading »
The post Cohorts, Context And Cookies: What’s Next In The Quest For A Sustainable Ad Ecosystem? appeared first on AdExchanger.
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