Publishers are fed up with brand safety and verification vendors using crawlers to scrape their sites for contextual signals, then...
contextual
GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result? The rise of contextual targeting. The...
Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps,...
The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers....
Uber Advertising; it’s getting there. The rideshare company formally organized a new segment of the business called Uber Advertising on...
Sponsored post byAlbert NietoCo-founder and Co-CEOSeedtagSPONSORED BY:You can read hundreds of think pieces on new approaches to targeting in a...
Forget the post-cookie future. For Dailymotion, user-based targeting is already a thing of the past. Hamza Kourimate, VP and global...
Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched into content marketers considered...
A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize...
What does “Catfish” have in common with cookies? Max Joseph, the filmmaker and producer of “Catfish,” an MTV reality show...