What does “Catfish” have in common with cookies? Max Joseph, the filmmaker and producer of “Catfish,” an MTV reality show that exposes people who lie about themselves online, is helping Israel-based monetization platform Perion promote its cookieless targeting product, called SORT, with a satirical short film that highlights the perils of data collection on the… Continue reading »
The post Ad Tech Company Perion And The Producer Of MTV’s ‘Catfish’ (Really) Tout Contextual Targeting appeared first on AdExchanger.
More Stories
Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model
Uber Eats and Special US win Cannes Media Grand Prix
Media leader launches fractional offering for SMEs