Publishers are finding themselves caught in the line of fire as ad-tech companies, in their search for alternatives to third-party...
contextual
You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video...
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“The Sell Sider" is written by members of the media community and contains fresh ideas on the digital revolution in...
The Washington Post has developed a first-party data-based tool that ties detailed consumption data with its contextual ad targeting capabilities...
What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I...
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting”...
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite...
Wine brand Josh Cellars doesn’t have a taste for traditional media.“We made a choice to stay away from broadcast TV...
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...