What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I...
contextual
YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting”...
“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite...
Wine brand Josh Cellars doesn’t have a taste for traditional media.“We made a choice to stay away from broadcast TV...
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about...