September 24, 2020

Programmatic

In a world where nearly everyone is always online, there is no offline.

YouTube Adds Enhanced Contextual Targeting, Expands Nielsen Partnership

YouTube’s quest to siphon TV budgets took another couple of steps Wednesday, when the video platform unveiled “advanced contextual targeting” (ACT), as well as the ability to use Nielsen TV data to plan and measure YouTube campaigns in a handful of new countries. ACT now, folks Advanced contextual targeting is a wholesale upgrade of theContinue reading »

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