The New York Times is investing in generative AI for the same reason it’s been investing in first-party data for...
Control
Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...
In today’s evolving digital landscape, the absence of third-party cookies presents new opportunities, and harnessing AI has become indispensable for...
AUCKLAND, Wednesday: Southern Cross Pet Insurance (SCPI) progresses its Paws Off! project with Mind Control, launched in mid-April. This initiative...
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising...
Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about...
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes...
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate...
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and...
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of...