Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the...
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In today’s evolving digital landscape, the absence of third-party cookies presents new opportunities, and harnessing AI has become indispensable for...
AUCKLAND, Wednesday: Southern Cross Pet Insurance (SCPI) progresses its Paws Off! project with Mind Control, launched in mid-April. This initiative...
Today, many US state privacy laws either allow or require businesses to enable consumers to opt out of targeted advertising...
Before the pandemic, UM was working with a handful of clients on retail media and commerce investments that totaled about...
For centuries, sports have produced iconic people and magnetic stories, but there has never been a better time for athletes...
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate...
AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and...
By guest artist Nate Fakes A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… The post Comic: Out of...
Fireside’s platform allows creators to distribute content across a range of media channels, including social media, CTV and podcasts, and...