As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It...
Convergence
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry...
DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic...
Convergence Communications is strengthening its Auckland presence with the purchase of Auckland-based communications consultancy, Ramsgate Advisors, and the addition of...
AUCKLAND, Today: An opportunity too good to pass up is how Convergence Communications & Marketing managing partner Leigh Harris describes...
CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired...
Balkanizing retail media. The need for data without betraying trust. Potential buyers of Criteo. During this live recording at AdExchanger’s...
Advanced TV presents a robust set of opportunities for data-driven advertising and measurement. But does that mean ATV will supplant...
Lauren FisherGM of Business Intelligence“The Sell Sider” is a column written by the sell side of the digital media community....
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....